When I do a search on the internet, I usually include the word, “Best.” You know, what are the best tools, people and places – because I deserve the best.
When hiring someone or purchasing services, I want someone who is an expert in their field to help solve my problem. I am looking for someone that is the best at what they do – because I deserve the best.
If someone were searching for your services – would they find a title or description that perfectly describes your best self?
WIFM – What’s In It For ME?
Creating compelling tag lines, titles and descriptions can be a make or break for your business. So it is crucial that you come up with that perfect title and description that screams your absolute best self to the world.
When it comes to marketing, we’re all selfish. We don’t really care about YOU, we care about what’s in it for US.
With information overload and shorter and shorter attention spans, we scan for that perfect fit – we want solutions to our problems NOW.
We think our web site is about us – but it’s really about the value we add for our ideal client.
The big mistake we make is that we think our web site is about us – it isn’t – it’ s about THEM. When you’re writing copy, write from their fears, pain and emotional needs first.
With that said, your About You page is very important and your ideal client wants to Kknow, Like and Trust you BEFORE they BUY from you – so let’s get to the essential message that exemplifies the core of who you are.
Your Best Self Matters
As a solo-preneur, your business and brand is YOU, this means coming up with compelling marketing messaging about YOU.
Other than your home page, the About page is often the second most visited page on your web site.
Creating profiles on Facebook, Twitter and Linkedin require you to define exactly who you are, what you do, and who you do it to. To make this task harder, you are often limited by a set number of characters and forced to create a succinct sentence, phrase or paragraph.
A compelling title and description of who you are and what you do is essential for magnetizing your ideal client to you. If you can pull your client to you, you’ll spend less time on marketing and you’ll have more time for doing what you got into business for in the first place.
Your Best Self Message
We’ve all heard that in order to get what you want in life, you must first get clear.
If you have done the inner work and have gained clarity on your niche or target market – Bravo! Creating accurate titles and descriptions of your best self will be much easier.
But if you haven’t taken the time to discover your niche, target market or tribe – here’s a simple self-reflective exercise designed to help you discover your best self title.
Work on getting your best self title first. After you do, your description will come easy
Take Your Best Self Inventory
First, get quiet. Do whatever it takes to get centered. Watch your breath, repeat a mantra or be the silent witness. Open your mind and heart and allow yourself to let go. Tell your Higher Self that you want the process of discovering your best self to be easy and effortless.
Have a pencil and paper handy so you can quickly jot down the first answers that come to mind. The key is to think less and just write in a free-flowing manner.
Remember: First Thought – Best Thought
Once your mind is quiet, ask yourself these questions:
- What are my character traits?
- What are my skills?
- What are my strengths?
After you’ve written as much as you can, make 3 columns and prioritize your best traits, skills and strengths.
Here is an example of my personal Best Self Inventory:
|Open-minded||Marketer||Lover of Learning|
Once you have completed your Your Best Self Inventory, look at the words. Which words have more energy surrounding them? Which words feel right to you? Which words excite you?
Pick 2 or 3 words and play with them. Mix them up and re-sequence them. Draw lines pointing to them, or circle words that feel good to you. Without logic, look at them all and use your inborn creativity to come up with a new string of words.
I chose the words, spiritual, entrepreneur and creative. Then I asked myself:
- Is my best self an entrepreneur with a spiritual and creative flair?
- What about a spiritual entrepreneur who is highly creative?
- How about a creative spiritual entrepreneur?
Wow – that sounds good! Yes – that feels right.
A Creative Spiritual Entrepreneur! Yes – that’s my best self.
Once you have described your best self, ask, “Does it make sense to invest my time, money and precious life energy in this?” If the answer is yes, you’re on the right track.
Do it Anyway!
If you still feel unsure, do it anyway. Mistakes are simply mis–takes. Often, these try-outs act as valuable data points or clues for telling you what you don’t want or who you aren’t.
Sometimes defining who you aren’t, helps you discover who you are.
Get in the habit of making quick decisions use, Ready: Fire: Aim — rather than –Ready: Aim: Fire.
Don’t allow your mind to become over-activated as not every detail has to be perfect or in place before you can take action.
Decide on your best self title and run with it. You are dynamic and always changing – and so is your business. You can always go back and change it later.
A good plan violently executed now is better than a perfect plan executed next week. – George S. Patton
Leave me a comment, I’d love to hear from you!